diff --git a/scopes-web.asd b/scopes-web.asd
index e362b74..74b09ce 100644
--- a/scopes-web.asd
+++ b/scopes-web.asd
@@ -10,7 +10,8 @@
                :lack :lack-component :lack-app-file :quri
                :scopes-core)
   :components ((:file "web/client")
-               (:file "web/response")
+               (:file "web/dom")
+               (:file "web/response" :depends-on ("web/dom"))
                (:file "web/server" :depends-on ("web/response")))
   :long-description "scopes/web: Web server and web/API/REST client."
   :in-order-to ((test-op (test-op "scopes-web/test"))))
diff --git a/web/dom.lisp b/web/dom.lisp
new file mode 100644
index 0000000..fdc2158
--- /dev/null
+++ b/web/dom.lisp
@@ -0,0 +1,32 @@
+;;;; cl-scopes/web/dom - "Data Output Model" = simple and dedicated HTML generator
+
+(defpackage :scopes/web/dom
+  (:use :common-lisp)
+  (:local-nicknames (:alx :alexandria))
+  (:export #:render #:dl))
+
+(in-package :scopes/web/dom)
+
+(defvar *output* nil)
+
+(defmacro render (&body body)
+  `(let ((*output* (make-string-output-stream)))
+     ,@body
+     (get-output-stream-string *output*)))
+
+(defun dl (plist)
+  (write-string "<dl>" *output*)
+  (loop for r on plist by #'cddr do
+        (write-string "<dt>" *output*)
+        (write-string (string-downcase (car r)) *output*)
+        (write-string "</dt>" *output*)
+        (dd (cadr r)))
+  (write-line "</dl>" *output*))
+
+(defun dd (v)
+  (if (atom v)
+    (setf v (list v)))
+  (dolist (el v)
+    (write-string "<dd>" *output*)
+    (write-string (string el) *output*)
+    (write-string "</dd>" *output*)))
diff --git a/web/response.lisp b/web/response.lisp
index afa643c..698879c 100644
--- a/web/response.lisp
+++ b/web/response.lisp
@@ -2,7 +2,8 @@
 
 (defpackage :scopes/web/response
   (:use :common-lisp)
-  (:local-nicknames (:message :scopes/core/message))
+  (:local-nicknames (:dom :scopes/web/dom)
+                    (:message :scopes/core/message))
   (:export #:setup
            #:render #:render-not-found))
 
@@ -27,7 +28,8 @@
   ((ctype :initform "text/html")))
 
 (defmethod render-content ((resp html-response) msg)
-  (getf (message:data msg) :info))
+  (dom:render (dom:dl (message:data msg))))
+  ;(getf (message:data msg) :info))
 
 ;;;; common definitions